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Home » BuzzFeed Lays Off About 100 Employees Due to “Tough Digital Media Market”

Capitol Communicator reports that BuzzFeed CEO ‘pressured to close entire news division.'

BuzzFeed Lays Off About 100 Employees Due to “Tough Digital Media Market”

by | Nov 29, 2017

BuzzFeed, long the darling of native digital publishing models, is hitting its brakes following a weakening of advertising demand, reports MediaPost, which added that the company said “it is laying off about 100 employees in the U.S. — less than 10% of its global workforce — and restructuring its advertising sales organization “amid a tough digital media market.”

“In an email to the company’s staff, CEO Jonah Peretti announced Greg Coleman is stepping down as BuzzFeed’s president and would take on an advisory role.

“BuzzFeed News Editor-in-Chief Ben Smith said cuts will not affect BuzzFeed’s U.S. news team directly.

“The company attributed the attrition to a “tough time” in the broader digital media marketplace, an assertion that doesn’t necessarily ring true based on respected industry tracking sources.

“While digital isn’t expanding at the exponential rates it experienced early in its evolution, it is still experiencing healthy double-digit rates of expansion.”

In another media-related cut, ESPN has laid off around 150 employees in its latest round of job cuts, reports nesn.com, which added that the layoffs “come primarily in the studio production, digital content and technology departments and doesn’t include firings of any on-air talent, according to Yahoo! … ESPN’s November 2017 batch of layoffs is larger than the cuts it made last April, in which several big-name employees were among 100 employees who lost their jobs.”

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Stay current by subscribing to our newsletters by clicking on the subscribe link in the footer of this website and by checking in regularly with Capitol Communicator.

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