Baltimore-based imre announced two key appointments to its Executive Leadership Team. Patrick Burke joins as the agency’s Chief Financial Officer and Lorraine Hirsh takes over as Chief People Officer, both of whom will report to Anna Kotis, president. According to an announcement, Burke finds his way to imre from Huge and IPG Mediabrands, where he served in senior growth and finance roles over the past 12+ years, most recently as Chief Financial Officer and Chief Commercial Officer. At imre, Burke will partner with the Executive Leadership Team and imre’s Board of Directors on overall business strategy as the team continues to scale the business.
Lorraine Hirsh joins the agency after more than seven years in Human Resources leadership roles at McCann New York, most recently serving as Chief Talent Officer. She brings a strong background in team member engagement and a deep passion for DE&I. Hirsh shaped DE&I initiatives at McCann New York and served as a founding member of AdFellows, the first organization committed to hiring diverse talent. At imre, she will focus on employee engagement and enablement strategy for current and future employees of the agency. Both join imre’s Executive Leadership Team that includes President, Anna Kotis; Chief Growth Officer, Brian Simmons; and Chief Creative Officer, Patrick Sullivan.
KEVANI, Inc., a market leader in out of home media sales and development has been awarded the long-term exclusive rights to operate, sell, and market premium exterior-facing digital advertising campaigns at the new CFG Bank Arena in downtown Baltimore. Branded by KEVANI, “Baltimore Duo” is a pair of synchronized displays located between two of the busiest streets in the city, “presenting a powerful and rare opportunity for brands looking to reach consumers in Maryland’s most populous city,” according to a release. The offering is the largest in Baltimore, totaling 7,128 sq feet of premium advertising space that operates 24 hours per day with an 8mm pitch display resolution. The screens will go live on October 16, 2023.
Stephen Babcock
Squadra Ventures, an early-stage venture capital fund that invests in cyber and national security companies, has announced the appointment of Stephen Babcock as Head of Media. In this role, Babcock will lead content, media strategy, and events to elevate the firm’s brand and help its portfolio companies tell their stories. Earlier he was deputy managing editor of Technical.ly Media, a news organization covering the Baltimore tech scene.
CyberRisk Alliance, a New York-based business intelligence firm for the cybersecurity sector, announced that it has acquired Baltimore-based LaunchTech Communications, a public relations firm for cybersecurity and technology companies. Financial terms of the deal were not disclosed. LaunchTech was founded by Wayne Schepens in 2015.
The National Capital Chesapeake Bay Chapter of the National Academy of Television Arts & Sciences (NATAS-NCCB) presented Maryland Public Television (MPT) with four Emmys during its 65th Capital Emmy® Awards ceremony.
WYPR 88.1 FM has been recognized by the Washington, D.C., Chapter of the Society of Professional Journalists (SPJDC) for journalism excellence as part of its 2023 Dateline Awards. Of the radio division, the station and its reporters were named the winner of three categories and were recognized as finalists in an additional four.
Unconquered has released a new report on building brand fandom. The report, titled “Decoding Fandom,” features seven key insights for marketers on how to create and sustain fan loyalty. One of the key insights from the report is that brand fans are more likely to evangelize the brands they love and join communities of other fans. In fact, 62% of fans are willing to evangelize their favorite brands, and 37% are willing to join a community of other fans.
The report also found that there are four key drivers of fandom: authenticity, community, shared values, and excitement. Brands that can tap into these drivers are more likely to build and sustain a loyal fan base. The “Decoding Fandom” report is available for free download on the Unconquered website.
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