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B2B MarCom Summit set for Thursday

B2B MarCom Summit set for Thursday

The D.C. region's B2B marketing and communications community will convene Thursday at the Carahsoft Conference Center in Reston, VA. Forty-plus subject matter experts from numerous B2B brands, agencies and service providers will cover a spectrum of B2B marketing and...

B2B MarCom Summit speakers and agenda announced

B2B MarCom Summit speakers and agenda announced

The B2B MarCom Summit is a month away and we are pleased to announce the first set of speakers and agenda. The B2B MarCom Summit is the region’s largest annual gathering of B2B marketing, advertising, PR, communications, and sales professionals. It brings together...

Agency CEO “thrilled” to welcome new assistant AE

Agency CEO “thrilled” to welcome new assistant AE

-- A surge of intense excitement and pleasure -- I posted the following on LinkedIn last week and it generated quite a response, in just seven days receiving 94,671 impressions, 729 reactions and 65 comments. It's of interest everywhere, as commentary poured in from...

What does the “jolting” WPP news mean for communicators

What does the “jolting” WPP news mean for communicators

By Phil Rabin WPP’s "jolting" news that it plans to merge BCW and Hill & Knowlton into a $1 billion megafirm called Burson — creating the PR industry's biggest player — has industry leaders questioning what the merger brings to the marketplace besides scale,...

How to get a Public Service Announcement on TV

How to get a Public Service Announcement on TV

Does your organization want to reach large audiences across the country on a limited budget? Then you might want to learn how to get a public service announcement on TV. Running a Public Service Announcement on national television allows you to access the millions of...

B2B MarCom Summit set for Thursday

B2B MarCom Summit set for Thursday

The D.C. region's B2B marketing and communications community will convene Thursday at the Carahsoft Conference Center in Reston, VA. Forty-plus subject matter experts from numerous B2B brands, agencies and service providers will cover a spectrum of B2B marketing and...

B2B MarCom Summit speakers and agenda announced

B2B MarCom Summit speakers and agenda announced

The B2B MarCom Summit is a month away and we are pleased to announce the first set of speakers and agenda. The B2B MarCom Summit is the region’s largest annual gathering of B2B marketing, advertising, PR, communications, and sales professionals. It brings together...

Agency CEO “thrilled” to welcome new assistant AE

Agency CEO “thrilled” to welcome new assistant AE

-- A surge of intense excitement and pleasure -- I posted the following on LinkedIn last week and it generated quite a response, in just seven days receiving 94,671 impressions, 729 reactions and 65 comments. It's of interest everywhere, as commentary poured in from...

What does the “jolting” WPP news mean for communicators

What does the “jolting” WPP news mean for communicators

By Phil Rabin WPP’s "jolting" news that it plans to merge BCW and Hill & Knowlton into a $1 billion megafirm called Burson — creating the PR industry's biggest player — has industry leaders questioning what the merger brings to the marketplace besides scale,...

How to get a Public Service Announcement on TV

How to get a Public Service Announcement on TV

Does your organization want to reach large audiences across the country on a limited budget? Then you might want to learn how to get a public service announcement on TV. Running a Public Service Announcement on national television allows you to access the millions of...

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