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Against a backdrop of "challenges and mandates, seasoned communicators hold the promise of making a substantial impact in the boardroom, despite currently occupying only a minuscule fraction of all board seats. Current statistics reveal that marketers constitute a...
The American Marketing Association Baltimore Chapter (AMA Baltimore) announced the launch of a new, improved website identity to provide a better user experience for our marketing, advertising, and creative community in the greater Baltimore area. The new identity has...
Catherine Pierre, director of communications for the Johns Hopkins SNF Agora Institute and longtime communications professional within the university and several Baltimore institutions, died Oct. 27 at her home in Butchers Hill, Baltimore. She was 53. Since joining...
By Tim Hart, Response Labs Email signups are a mainstay of any business. It means that businesses can reach their customers on a 1-1 basis because they have their email address. Optimizing your signup form strategy will help grow your subscribership and business. A...
To connect with audiences in crowded (and increasingly noisy) markets, professionals rely on strategic custom content By John Pulley, Yes& Being heard above the din of a crowded market is a challenge, yet savvy marketing communications pros know that expertly...
During its annual awards event in New York City last month, the Public Relations Society of America (PRSA) recognized the Greater Capital Area Association of REALTORS® as an Anvil Award winner among 58 other organizations nationwide – including well-known national and...
BCW announced that Aaron Guiterman has joined the agency as Executive Vice President, Market Leader, Washington, D.C., effective June 26. Guiterman will be responsible for client management, business growth in the market and developing new client-service offerings....
Richard Levick a highly accomplished communications professional and legal expert serving as Chairman and CEO of Levick Strategic Communications, specializing in FIXING THE IMPOSSIBLE, passed away on April 11, 2023, at the age of 65 due to cancer. His firm has handled...
By Ron Owens Advertising and public relations are gradually ending their rivalry in the marketing communications family and joining hands. The key pressures which are forcing a fusion between these blood relations are: The worsening image of big business in the public...
With new certifications and new hires in place, Baltimore-based integrated marketing agency idfive has announced plans to pursue large-scale government and non-profit engagements as part of its growth strategy. idfive now holds the state of Maryland's Minority...
Against a backdrop of "challenges and mandates, seasoned communicators hold the promise of making a substantial impact in the boardroom, despite currently occupying only a minuscule fraction of all board seats. Current statistics reveal that marketers constitute a...
The American Marketing Association Baltimore Chapter (AMA Baltimore) announced the launch of a new, improved website identity to provide a better user experience for our marketing, advertising, and creative community in the greater Baltimore area. The new identity has...
Catherine Pierre, director of communications for the Johns Hopkins SNF Agora Institute and longtime communications professional within the university and several Baltimore institutions, died Oct. 27 at her home in Butchers Hill, Baltimore. She was 53. Since joining...
By Tim Hart, Response Labs Email signups are a mainstay of any business. It means that businesses can reach their customers on a 1-1 basis because they have their email address. Optimizing your signup form strategy will help grow your subscribership and business. A...
To connect with audiences in crowded (and increasingly noisy) markets, professionals rely on strategic custom content By John Pulley, Yes& Being heard above the din of a crowded market is a challenge, yet savvy marketing communications pros know that expertly...
During its annual awards event in New York City last month, the Public Relations Society of America (PRSA) recognized the Greater Capital Area Association of REALTORS® as an Anvil Award winner among 58 other organizations nationwide – including well-known national and...
BCW announced that Aaron Guiterman has joined the agency as Executive Vice President, Market Leader, Washington, D.C., effective June 26. Guiterman will be responsible for client management, business growth in the market and developing new client-service offerings....
Richard Levick a highly accomplished communications professional and legal expert serving as Chairman and CEO of Levick Strategic Communications, specializing in FIXING THE IMPOSSIBLE, passed away on April 11, 2023, at the age of 65 due to cancer. His firm has handled...
By Ron Owens Advertising and public relations are gradually ending their rivalry in the marketing communications family and joining hands. The key pressures which are forcing a fusion between these blood relations are: The worsening image of big business in the public...
With new certifications and new hires in place, Baltimore-based integrated marketing agency idfive has announced plans to pursue large-scale government and non-profit engagements as part of its growth strategy. idfive now holds the state of Maryland's Minority...
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