Insights
Cable News Networks See Significant Loss of Viewers

Viewership of cable news networks in recent months has been down versus 2020, reports Deadline, “when a presidential election and a worsening Covid-19 pandemic gripped the country. By contrast, this past May saw the lifting of Covid restrictions and a gradual return to in person events. There’s also the simple matter of political fatigue, as Americans take a break from the whirlwind of the Donald Trump presidency.
“In primetime, Fox News averaged 2.17 million viewers, down 37% from the same period a year earlier; MSNBC posted 1.49 million, down 22%; and CNN drew 913,000, down 45%. In the 25-54 demo, Fox News had 345,000, down 38%, followed by CNN with 218,000, down 53%, and MSNBC with 199,000, falling 32%.”
More here.



