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Cable News Networks See Significant Loss of Viewers

Capitol Communicator1 min read
Cable News Networks See Significant Loss of Viewers

Viewership of cable news networks in recent months has been down versus 2020, reports Deadline, “when a presidential election and a worsening Covid-19 pandemic gripped the country. By contrast, this past May saw the lifting of Covid restrictions and a gradual return to in person events. There’s also the simple matter of political fatigue, as Americans take a break from the whirlwind of the Donald Trump presidency.

“In primetime, Fox News averaged 2.17 million viewers, down 37% from the same period a year earlier; MSNBC posted 1.49 million, down 22%; and CNN drew 913,000, down 45%. In the 25-54 demo, Fox News had 345,000, down 38%, followed by CNN with 218,000, down 53%, and MSNBC with 199,000, falling 32%.”

More here.

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