By Cade Martin

Adjust, pivot, recalibrate – whatever we call it, nearly every business is looking ahead with fresh eyes. Tuff Shed found that the imagery in their photo asset library could use a refresh to reflect the current circumstances. In order to get them what they needed, I worked closely – but distanced by 1,700 miles – with Michael Werth, Creative Director at Tuff Shed, and the GM of the Richmond Factory, Sierra Lane, to lock down shoot logistics.

We were able to nail down the logistics for the shoot in under a week, and complete the shoot itself in one day. Images were live-streamed to Michael who was creative directing from states away.

The local Tuff Shed management and production teams were nimble and tireless, juggling a day of fabricating building components and pausing for an occasional photo, all while closely following company safety measures and best practices around COVID-19.

While the way we do things is necessarily different, a little “tuff” even, the focus on an end product that makes everyone happy hasn’t changed. The whole team is happy with the results and with the creative teamwork that made it work. These images showcase great pride in the work from everyone on the team.

Cade Martin, a Capitol Communicator sponsor, is the award-winning photographer behind Capitol Communicator’s Up Close and Personal profiles.

 

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