Cambridge Analytica employees learned that its parent company, the SCL Group, was shuttering the business, with American-based workers directed to return their keycards immediately, according to documentation reviewed by Gizmodo.
Gizmodo stated that the news was announced during a conference call “led by Julian Wheatland, the current chairman of the SCL Group who was reportedly tapped to take over as Cambridge Analytica’s next CEO. Both Cambridge Analytica and SCL Elections (the SCL Group subsidiary connected to Cambridge Analytica) will now close their doors.
“During the call, Wheatland said that the board determined that rebranding the company’s offerings in the current environment is “futile.”
“Cambridge Analytica and the SCL Group have offices in London, New York City, Arlington, Virginia, and Washington, D.C. The conference call was originally scheduled for Tuesday morning, but was repeatedly pushed back until early Wednesday afternoon, ultimately getting rescheduled more than half a dozen times.”
In addition, Gizmodo reported that in explaining the decision to close the offices, “Wheatland cited the ongoing investigations into Cambridge Analytica’s massive data harvesting scandal, damage to the company’s reputation, and loss of clients.”