On November 13, Capitol Communicator, the mid-Atlantic’s preeminent marketing and communications publisher; Potomac Tech Wire, covering the business of technology; and Campaigns & Elections, the leading “how-to” resource for politics, focused on the tools, tactics and techniques of the political consulting profession are bringing together some of the best thought leaders in their field. This is the first major conference to bring together the political, digital, brand and marketing communities to discuss their shared tactics, strategies and platforms. Over 300 professionals around the country are expected to convene at the National Press Club for this full day conference. If you working in marketing and/or communications in the B2B, B2C, B2G, non-profit or political world, the Campaigns and Marketing Summit is a not-to-be-missed event.
Here are a few of the speakers at the daylong event:
Shannon Chatlos, Vice President, Digital, Strategic Partners & Media
Shannon Chatlos is Vice President, Digital at Strategic Partners & Media, where she develops branding & messaging strategies, advertising solutions and integrated digital strategies for our clients. Shannon has been a part of the SPM team since 2013 and has helped deliver several big wins for our clients across the board, including the digital strategy behind Gov. Larry Hogan’s 2014 win in Maryland. During the 2012 election cycle, she was Director of Business Development for organizations/advocacy groups at Resonate, where she implemented dozens of digital media campaigns using the company’s unique “big data” platform.
Jim Walsh, CEO of DSPolitical
DSPolitical chief executive officer Jim Walsh. While serving as senior vice president at Salsa Labs, Walsh pioneered groundbreaking product strategies that put blast email and web development into the hands of thousands of Democratic campaigns that might have otherwise been unable to afford them. Moreover, his work was directly responsible for major clients such as the Democratic Senatorial Campaign Committee, Democratic Congressional Campaign Committee, and Democratic Legislative Campaign Committee adding millions of activists to their online networks. At DSPolitical, Walsh has brought that same approach to voter file targeted digital advertising – serving nearly half a billion digital ads and millions of mobile ads for Democrats and progressives over the past two years alone.
Carol Davidsen, VP, Political Technology, Rentrak
Carol Davidsen is passionate about creating cutting-edge technology to help the political space identify the best places to find their audience on TV in the most cost effective manner. As VP, Political Technology, Carol works to bridge the gap between what political campaigns, super PACs and lobbyists need today and the technology they will need in the future as TV evolves. Before Rentrak, Carol served as the Director of Integration and Media Targeting for the 2012 Obama for America re-election campaign, where she led the development of “The Optimizer,” an analytics tool that combined campaign data with set top box viewership data, and “Narwhal” the integrated campaign API platform that unified political data available to every arm of the campaign.
Brian Jodice, President of Media Strategies, GO BIG Media, Inc.
Brian Jodice is the President of Media Strategies at Go BIG Media, Inc., a digital and traditional media and creative content firm that leverages the latest in technology and campaigns to tell stories, influence decision makers, fight for issues, and win at the ballot box. The Go BIG Media, Inc. client portfolio includes House Majority Whip Congressman Steve Scalise, newly elected Congressman Garret Graves, the House Conservatives Fund as well as non-profit and advocacy organizations like the American Federation for Children and Competitive Governance Action. Brian is a graduate of Appalachian State University and a former TV news anchor and reporter.
Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.
0 Comments