Carousel30, a strategic agency based in the Washington, D.C., metro region, was awarded one of the coveted 50 Corporate Culture awards from SmartCEO for the second year in a row. The Corporate Culture Awards celebrate companies in Greater Washington that exhibit an exemplary productive and performance-driven culture that is developed by collaborating with employees to form a good working environment.

Founder and CEO Greg Kihlström reinvigorated the culture of Carousel30’s workplace in the past two-and-a-half years after taking full ownership of the agency in 2014. Looking to keep the company culture collaborative, success-driven, and enjoyable to work in, were top priorities. “The benefits of building a strong company culture are clear, and we live and breathe our values every day. We have a culture that is client-centric and focused on working together to solve challenges in the best way possible,” said Kihlström, “This award says that Carousel30 values a great work environment, and is committed to continual improvement.”

Additionally, Carousel30 created and practices a clear set of five values that include understanding our clients, using technology to help humanity, and encouraging a collaborative environment from every team member, among others. Carousel30 also has implemented several office-wide policies that include an open office for easy communication as well as regular volunteer opportunities within the industry and within the community. Employees foster camaraderie by participating in quarterly retreats to foster team growth, which has included outings to Nationals games and painting studios, where each team member illustrated a company value through art. Employees are consistently rewarded for great work through company lunches, happy hours, and a flexible work schedule.

SmartCEO created this award to raise awareness on the need for a healthy work environment. “The 2016 Corporate Culture Award winners have realized that running a company is more than head count and the bottom line. It’s about creating a place where creativity, energy and ideas are cultivated. Through this they are able to not only enhance performance and sustain their companies’ competitive advantages but also enrich the lives of those they employ and inspire them to make a greater impact on the world,” said Jaime Nespor-Zawmon, President of SmartCEO. “We’re honored to celebrate with the leaders of Washington’s top company cultures and recognize them for building true performance-driven cultures.”

SmartCEO is an established publication for business executives and a business organization that provides opportunities for professionals to learn and interact. They are known for having their ‘finger on the pulse’ of the local business communities in which they work.

 

The Corporate Culture Awards program honors companies that foster a creative, collaborative workplace culture that has helped them enhance performance and sustain a competitive advantage. Smart leaders understand that culture is a company’s greatest asset, driving performance and growth. And an award-winning culture is actively and intentionally cultivated and developed. That’s why SmartCEO is honoring businesses that have successfully championed a positive, productive and performance-driven culture, and have worked with their employees to develop successful cultural practices. Winners will be profiled in the November/December issue of SmartCEO magazine and celebrated at an awards event in December.

SmartCEO’s mission is to educate and inspire the business community through its award winning magazine, connections at C-level events and access to valuable online resources. SmartCEO’s integrated media platforms reach decision makers in the Baltimore, New York, Philadelphia and Washington, D.C., metropolitan areas.

About The Author

SVP, Digital

Greg is an award-winning digital strategist, creative director, author and speaker. He is currently SVP Digital at Yes& (a Capitol Communicator Sponsor) as of Fall 2017 when Carousel30, the agency he founded, was acquired.He has worked with brands such as AARP, AOL, Booz Allen Hamilton, Choice Hotels, GEICO, Howard University, Marriott, MTV, The Nature Conservancy, Porsche, Toyota, United Nations and others. His work has won awards from the ADDYs, Webbys and others, been featured in books by HarperCollins and Rockport Press, publications such as Advertising Age, Communication Arts, Web Designer and Website magazine.He currently serve as VP of the American Advertising Federation (AAF) District 2, and as a Board Member of the Virginia Tech Pamplin College of Business Marketing Industry Mentoring Board (MIMB). He is Past President of AAF DC, and served on the National Board of AAF, Board of Trustees of the Trust for the George Washington Memorial Parkway, the Board of AIGA DC, and the Trust for the National Mall's National Advisory Board.

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