Home » Carousel30’s CEO Greg Kihlström to Discuss Content Strategy at Mid-Atlantic Marketing Summit

Carousel30’s CEO Greg Kihlström to Discuss Content Strategy at Mid-Atlantic Marketing Summit

by | Apr 18, 2016

Carousel30 announced that CEO Greg Kihlström will be presenting at the 2016 Mid-Atlantic Marketing Summit this Friday in Tysons Corner Virginia. The Mid-Atlantic Marketing Summits are the go-to and most respected marketing and communications conference in the Mid-Atlantic region. Themes focus on the latest ideas, technologies, and trends in marketing.

Kihlström will be presenting on the topic of Content Strategy, an integral part of Carousel30’s core business. “Whether it is branding, marketing, or interactive work, Carousel30 understands that effective content marketing involves an entire organization and its full array of marketing channels.”

The presentation will focus on the importance of creating a content strategy that is measurable, practical, achievable and manageable through five different steps. Additional information on the presentation and the strategy that Carousel30 employs for Content Strategy can be viewed on Carousel30’s website.

The Mid-Atlantic Marketing Summit, to be held at Gannett headquarters, features notable speakers from the top corporations and agencies. Presented by Capitol Communicator and Potomac Tech Wire, it brings together the entire marketing and communications community in the D.C. metro region to learn and discuss the latest trends in the industry. This year marks the third year that Kihlström will be representing Carousel30 as a presenter at this conference.

Kihlström is founder and CEO of Carousel30, a D.C.-based digital agency which is a Capitol Communicator sponsor.  He is an award-winning creative director and digital strategist who has worked with top brands, including AARP, AOL, Ben & Jerry’s, GEICO, MTV, Starbucks, The Nature Conservancy and Toyota. He is the Immediate Past President of the Board of Directors of AAF DC and serves on the National Board of Directors of the American Advertising Federation (AAF) and the Advisory Board of Directors for the Trust for the George Washington Memorial Parkway in Washington, D.C. He is also a regular contributing writer to Social Media Today, Search Engine Watch and iMedia Connection.

He has been featured in prominent publications such as Advertising Age, SmartCEO, Website Magazine and The Washington Post. He’s participated as a keynote speaker, panelist and moderator at industry events around the world including Internet Week New York, Internet Summit, EventTech, SMX Social Media, Social Media Week, Mid-Atlantic Marketing Summit and ADWKDC, among others. He has also guest lectured at several schools including Georgetown University, American University, Howard University and Virginia Tech.

About the Author

Greg Kihlström

Greg is an award-winning digital strategist, creative director, author and speaker. He is currently SVP Digital at Yes& (a Capitol Communicator Sponsor) as of Fall 2017 when Carousel30, the agency he founded, was acquired.He has worked with brands such as AARP, AOL, Booz Allen Hamilton, Choice Hotels, GEICO, Howard University, Marriott, MTV, The Nature Conservancy, Porsche, Toyota, United Nations and others. His work has won awards from the ADDYs, Webbys and others, been featured in books by HarperCollins and Rockport Press, publications such as Advertising Age, Communication Arts, Web Designer and Website magazine.He currently serve as VP of the American Advertising Federation (AAF) District 2, and as a Board Member of the Virginia Tech Pamplin College of Business Marketing Industry Mentoring Board (MIMB). He is Past President of AAF DC, and served on the National Board of AAF, Board of Trustees of the Trust for the George Washington Memorial Parkway, the Board of AIGA DC, and the Trust for the National Mall's National Advisory Board.


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