Catherine Melquist, a marketing executive with more than 20 years of experience in the satellite industry, has joined Sage Communications as senior vice president of its Satellite division.

In her new role, Melquist will replace Penelope Longbottom as head of the Longbottom Communications division that Sage acquired two years ago. Longbottom founded her company in 2000 and built it into the premier public relations and marketing agency serving the global satellite industry. She will be retiring effective October 31.

“Catherine is ideally suited to take the reins of our Satellite division, given her long history and sterling reputation in the industry,” said Larry Rosenfeld, CEO and co-founder of Sage, a Capitol Communicator sponsor. “She brings a wide range of experience that will enable us to continue to provide the highest level of service to our current and future satellite industry clients.”

The Satellite division of Sage works with a number of leading clients in the satellite industry, including Intelsat, Intelsat General, Hughes, XTAR, ITC Global, OmniEarth, CMMB Vision, LeoSat and Space Partnership International.

“This is an exciting time in the satellite community and a tremendous opportunity to lead Sage’s Satellite Division,” said Melquist. “Penelope Longbottom has built a truly remarkable practice and team and I look forward to continuing the unequalled service and reputation she helped establish in the industry.”

Melquist began her industry career at Comsat in 1994. Over the next two decades she held a number of increasingly senior positions in marketing and product management at Lockheed Martin Global Communications, Telenor Satellite Services, Vizada, Airbus, and MTN Government. She holds a bachelor’s degree from the University of California at Santa Barbara and a master’s in business administration from American University.

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