Now part of Fabric Meet Fabric
Media

CBS News and CBS Interactive Launch CBSN

Guest Columnist2 min read
CBS News and CBS Interactive Launch CBSN
CBSN logo

CBS News and CBS Interactive have launched CBSN, reports TV NewsCheck, which it is calling “the first digital streaming news network that will allow Internet-connected consumers to watch live, anchored news coverage on their connected TV and other devices.”  At launch, continued the TV NewsCheck report, the network is available 24/7 and makes all of the resources of CBS News available directly on digital platforms with live, anchored coverage 15 hours each weekday.

The TV NewsCheck report, which contained the image above, also stated:
“CBSN is an important example of how CBS is able to leverage the unique strengths, talent and competitive advantages of its businesses to create exciting, highly competitive new services that meet evolving audience preferences for content consumption,” said Leslie Moonves, president-CEO, CBS Corp. “There’s a tremendous opportunity on these platforms for a true, round-the-clock newscast. We’re confident this service will appeal to both traditional news consumers and a whole new set of viewers.”

CBSN will be available on CBSNews.com and its mobile website, key connected TV devices including Amazon Fire TV, Roku players and Roku TV and others, as well as the newly launched CBS News app for Windows 8/8.1 and Windows Phone 8/8.1 available through the Windows Store and Windows Phone Store. CBSN will also be available on the CBS News apps for Android and other leading platforms before the end of the year.

The network features a 60-minute format delivering live, updated news content from 9 a.m. to midnight ET every weekday at launch, and, CBS says, “it takes advantage of the interactivity of digital platforms through a unique video player and on-screen interface. It gives viewers the full flexibility within each hour to control what they watch and when they watch it via DVR-like functionality that allows them to watch previous segments and jump back into live programming seamlessly, across devices.”

For the full story, click here.

Guest Columnist
Capitol Communicator and sponsors host various guest postings on topics of interest to the advertising, marketing, public relations and media professional community that Capitol Communicator serves.
More from Media
Thanks to our sponsors
GK5A Crosby Spurrier Elevation RP3 Yes& Response Labs Design Army Eli Meir Kaplan The Mather Group Storyfarm Higher Logic JD/PR Silimeo Group