London-based Celebro Media will open a live broadcast studio in D.C. with, stated a release, “stunning views of the White House. The multi million-dollar build will be the first US studio to be fully 4K/UHD functioning with pioneering IP technology and multi-camera capabilities.

“In the run-up to the 2018 mid-term elections and all year round, news broadcasters will be able to hire the Celebro Media studio on an ad hoc basis with premium views of United States’ most influential building. It will also offer news broadcasters the flexibility to create a last-minute pop-up studio during breaking US Government, or national, stories.

“The White House will play an important part in many upcoming news stories in 2018. This investment is giving broadcasters the chance to hire a flexible production space with premium views in a purpose-built facility that no one else can offer,” comments Wesley Dodd, CEO of Celebro Media. “Celebro’s global reach now means that we can offer broadcasters the chance to link to other studios including our central London location to create more diverse content.”

“Stephen Gaisford, Director of US Operations at Celebro Media said, “Using the right technology to future-proof our current studios and upcoming facilities enables us to easily be on-hand for breaking stories and host 24 hours news channels. This studio is just the start of Celebro’s rapid expansion in the US market and we look forward to housing some of the world’s biggest news channels.””

The new facility will be located at 1620 I Street, NW, in DC.

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