By Steve Winter, president, Brotman | Winter | Fried
As advertising, public relations and special-event professionals, how many times do we find ourselves “out there” in the community, knee-deep in a project, suddenly realizing we need to print, scan or copy a document?
During a lunch meeting, your art director wants to send you a new design so you can share it with a client; changes at a product release party might suddenly require a new registration list; or we just distributed our last paper news release during a media event when a reporter shows up.
Sure, we all carry along our tablets, smart phones – even our laptops – but how many of us lug around a printer?
Well now, thanks to the folks at Minnesota-based Primera Technology, Inc., we can do precisely that. What’s more, you can print multiple pages and even print in color.
“Until now, portable printing has never really been practical,” said Mark D. Strobel, Primera’s vice president of sales and marketing. “Existing page-size portable printers are heavy and bulky; the smallest machines print only in black monochrome with low print resolution on old fax-style thermal paper that curls, fades in sunlight and easily scratches. Our product – the Primera Trio, which we introduced this week here at CES — is a true road warrior’s dream. It is as easy to carry as a laptop, as full-featured as much larger and heavier desktop all-in-ones, and is as close as your computer bag when you need it.”
The Primera Trio is the world’s smallest and lightest portable all-in-one printer. The Trio prints, copies and scans, hence its name, from a unit that weighs just under three pounds, is roughly the size of a hardcover book, and fits easily into computer bags, backpacks and briefcases. “This product sets a new benchmark in the portable printer market,” Strobel said.
Designed for business and leisure travelers – essentially anybody with on-the-road printing needs –the product scans and prints on standard paper with full-color inkjet technology using Primera’s own proprietary cartridges. It can process multiple documents at a rate of 14 pages per minute. It can print text, graphics and photo-quality images on plain paper with up to 4800 dpi print resolution. Postcards, invitations and 4″ x 6″ borderless photos can be printed by using a rear feed slot.
“For the communication industry, the Primera will be a welcome product,” said Strobel. “No longer is there a pressing need to find that hotel business center or the nearest FedEx office.”
The product is available for $399.95 through primera.com, as well as other webstores.