Capitol Communicator’s PR Summit DC is set for June 10 at the NAHB Conference Center. The goal of the day-long event is to bring context and insights to the fundamental changes taking place in the way communicators must deal with the ever-changing environment they face daily. Topics run the gamut from what’s new in the news media and social media, native advertising, crisis communications, media training and measurement. Speakers from The Washington Post and USA TODAY will be participating in the conference.
Chris Graves, chairman of Ogilvy Public Relations Worldwide, will be a keynote speaker at the Summit. His address to attendees – “Brain, Behavior, Story: How science is revealing most communications efforts are dead wrong”- will highlight important Summit sessions that also will feature, among others, Pam Jenkins, president of Powell Tate | Weber Shandwick; Susan Goldberg, executive editor for text at National Geographic magazine; and Mary Engle of the Federal Trade Commission discussing native advertising.
In addition, experts from a number of area agencies will participate, including Hager Sharp, Levick, MDB, Ogilvy, Sage, Social Driver and Van Eperen.
Graves, the luncheon keynoter pictured above, was one of the founders of the Wall Street Journal Report on TV (now three decades old), vice president in charge of news and programming for CNBC Asia, vice president in charge of news and programming for CNBC Europe, managing director of business development (EMEA & Asia) for Wall Street Journal Online (WSJ.com) and managing director of Far Eastern Economic Review magazine, which won magazine of the year twice in Asia during his tenure.
Another key topic set for the Summit will be “What Organizations Can Learn from the 2016 Presidential Campaign”.
For more on the PR Summit DC, click here.
(Stay current with items of interest to communicators at Capitol Communicator, www.capitolcommunicator.com.)