Home » Christene Jennings takes the helm at Marketing for Change Co. 

Christene Jennings takes the helm at Marketing for Change Co. 

by | Mar 13, 2024

Christene Jennings, a longtime leader in environmental and road safety communication, has been named the new chief executive officer of Marketing for Change Co., a national research and creative agency propelled by behavioral science. Jennings, 50, formerly the company’s chief operating officer, will replace Peter Mitchell, 62, who, according to a press release, “founded Marketing for Change in 2005 as an early entrant into the field of behavior change communications and marketing.” Mitchell will remain on the leadership team and transition to a role as Chief Insights Officer, overseeing the company’s consumer research and product development lines of business.

“This has been the plan for some time – to continue to evolve with a new generation of leadership,” Mitchell said in the announcement. “We’re well positioned for yet another leap forward, and Christene’s vision and organizational strengths will ensure we get there. I can focus on where I’m most valuable, optimizing our unique research offering and further expanding our growing practice of developing online platforms to address pressing health, environmental and social issues.”

Jennings joined Alexandria, VA-based Marketing for Change in 2006 after serving as director at the Automotive Coalition for Traffic Safety, and was promoted to COO of the agency in 2017. She helped build the company into an award-winning national agency with staff hubs in Denver, Orlando and just outside Washington, D.C. Over nearly two decades, Marketing for Change has produced dozens of behavior-change campaigns for states, nonprofits, foundations and federal agencies, several featured in textbooks or documented in peer-reviewed journals for their groundbreaking approaches.

Marketing for Change became a majority women-owned company in 2023. Now it also has a female CEO. “This company has always been about pairing the power of behavioral science with breakthrough creative that doesn’t just grab attention but uses the levers of social psychology to inspire action,” Jennings said. “We are ready to change the standard for how people approach social change. It’s not about convincing. It’s about research, social science and trying truly novel ideas.”

About the Author

Jeffrey Davis

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy. A three-time PRSA Maryland president, he serves as Maryland regional editor for the Capitol Communicator and is co-founder of Podville Media in D.C. where he co-hosted the "Practically Social" podcast. Jeff is the regional representative of the national Public Relations Consultants Group (PRCG). He began his career as a reporter at daily newspapers in Ohio, New Jersey and at the Capital Gazette in Annapolis.


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