Advertising

Clear Channel Becomes iHeartMedia

Guest ColumnistSeptember 16, 20141 min read

Clear Channel is rebranding yet again, reports Advertising Age. Just two years after it stripped “radio” from its corporate title, the radio behemoth is taking on the name of its digital-radio platform. Clear Channel will now be called iHeartMedia after its iHeartRadio platform, continued the Ad Age item.

The Ad Age report also stated:

“While Chairman-CEO Bob Pittman said the core of the company is still its 840 radio stations, the new name will reflect the company’s multiplatform presence and ability to embrace innovation and new technology.

“The company’s out-of-home advertising unit will retain the name Clear Channel Outdoor Holdings.

“Mr. Pittman and his team decided to align itself more closely with iHeartRadio because it’s what the company has been using as its consumer-facing brand for several years.”

(The company operates nine radio stations in D.C. and Baltimore.)

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