fbpx

Home » The Story Behind the Home Shopping Network, as Co-Founder Honored by NAB

Should We Still Call it “Advertising” Asks President of PepsiCo’s Global Beverage Group

The Story Behind the Home Shopping Network, as Co-Founder Honored by NAB

by | Apr 3, 2015

The National Association of Broadcasters (NAB) will present the Spirit of Broadcasting Award posthumously to radio and television entrepreneur Lowell “Bud” Paxson during the upcoming NAB show in Las Vegas. Marla Paxson will accept the award for her late husband during a luncheon on April 13 at the Westgate Hotel. Actress Sharon Stone and entertainer Wayne Newton, longtime friends of Paxson, will pay tribute to his memory during the award presentation.

Paxson is the creator and co-founder of Home Shopping Network and family-friendly television network PAX TV, and was a key advocate within the federal government for broadcast television.

“Bud Paxson was a visionary entrepreneur and superb advocate for over-the-air radio and television,” said NAB President and CEO Gordon Smith. “We are proud to honor his spirit with this award.”

Paxson developed a passion for television, radio and showmanship at an early age. He was the star deejay on radio show “Kiddie Go Round” at 14 years old, and following his graduation from Syracuse University, he became an owner of his first TV station by his early twenties.

In 1977, when an advertiser on his Clearwater, Florida radio station could not pay his bill, Paxson accepted 118 avocado green can openers instead of money. Needing to make payroll the next day without the funds to do so, Bud took to the radio microphone and announced he would sell the $30 can openers for $10 to anyone who could come to the station and pay cash. He made payroll and that day started the concept for the most successful television direct sales network in history—Home Shopping Network. By 1985, Home Shopping Network was grossing $1 billion annually.

Paxson went on to buy more television, radio and media properties and engaged in a federal campaign to ensure diversity in broadcast television and cable. He was the driving force behind the landmark must-carry language in the 1992 Cable Act and the 1996 Communications Act, which was upheld by the Supreme Court in 1997 and transformed television in the modern age to ensure local community voices were not lost.

From 1991 to 1997, Paxson built a 46 station radio and television conglomerate, which became the largest group of broadcast properties in Florida. In addition to its Florida presence, Paxson’s radio holdings included state radio networks in Tennessee and South Carolina, and sports networks in Georgia, Pennsylvania, and Virginia. In 1997, Paxson sold Paxson Communications’ radio stations to Clear Channel for nearly $700 million and began to focus on developing PAX TV, a broadcast network promising family-friendly programming, which eventually became the seventh largest broadcast television network in the United States.

Paxson was the recipient of numerous awards, including induction into the Broadcasting & Cable Hall of Fame, the Worldwide Electronic Marketing Association’s International Lifetime Achievement Award, Florida Entrepreneur of the Year Award and many others. He was an adamant supporter of diverse ownership in the broadcast television medium and financed more minority broadcasters in the industry than any other individual to the present day.

The Spirit of Broadcasting Award recognizes general excellence and leadership and is given to individuals or organizations that have made lasting contributions to over-the-air broadcasting. Previous recipients include improvisation and acting training center The Second City, Hubbard Broadcasting founder Stanley E. Hubbard, telecommunications reporter Dawson “Tack” Nail, American Women in Radio and Television, “60 Minutes” creator and executive producer Don Hewitt, and Hispanic broadcasting pioneers Emilio Nicolas Sr. and Raoul A. Cortez.

About the Author

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

0 Comments

Submit a Comment

Your email address will not be published.

Sponsors

Brand Creep

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

SEARCH FOR ADVERTISING, MARKETING & PR AGENCIES, PROFESSIONALS AND SERVICES

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.
CHOOSE AN AGENCY OR INDIVIDUAL DIRECTORY OR COMPREHENSIVE PROFILE PLAN.

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.CHOOSE AGENCY SELECT
TO REQUEST MORE INFORMATION & STREAMLINE RFPs

Find out more  Powered by COMMUNICATIONSMATCHTM