Collage launches proprietary AI solutions to fuel client brand growth
Collage, the leading provider of cultural intelligence, reports it has launched its proprietary AI-enabled platform “to revolutionize the way brands uncover cultural insights, identify and connect with growth segments, and drive revenue.” In addition, the company added prominent leadership hires to accelerate transformative growth.
Collage’s AI-enabled cultural intelligence engine, continues the release, “uniquely fuses consumer, brand, and industry data to reveal the cultural “why” behind purchase decisions, enabling brands to increase share among the fastest growing multicultural and generational segments. The recent launch of Spark – Collage’s proprietary AI cultural personal assistant – enables brands to access curated insights from 26 billion primary datapoints. The benefits for brands are discoverability instantly, on-demand answers with data analysis, and customizable data visualization and exports.”
This quarter, Collage will also unleash three powerful new Growth Solutions. This will enable marketers and insights professionals to identify, reach, and better resonate with new, incremental target audiences to accelerate growth.
- Brand Opportunity & Brand Reach Segments (plus Brand Rejectors) identify untapped audiences that have brand favorability and purchase intent that are brand specific.
- Life Stage Audiences help brands gain insight into cultural trait similarities and differences for consumers experiencing life events such as college graduation, giving birth, a home purchase, or retirement.
- Category Intenders Audiences identify specific consumer segments that plan to purchase a brand’s category and offer a point of entry opportunity.
“Our AI-enabled cultural intelligence engine, the launch of Spark, and our new Growth Solutions literally put new actionable cultural insights right at your fingertips,” explained David Wellisch, CEO and Co-Founder of Collage. “Our key point of difference is our depth of proprietary cultural data, insight, and cultural strategy expertise. This innovation enables brands to discover new cultural insights with faster time to impact than ever before.”
The Bethesda-based company also announced two additions to its leadership team. David Albert, former General Manager at Big Village and Chief of Staff at GfK, joins as Chief Insights Officer; Jason Moore, prior Chief Sales Officer at ChurnZero, comes aboard as Vice President of Sales.
