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Home » Colonial Williamsburg Super Bowl Spot Draws Fire for 9/11 Footage

Colonial Williamsburg Super Bowl Spot Draws Fire for 9/11 Footage

by | Feb 9, 2016

Colonial Williamsburg ran a Super Bowl spot to promote tourism, showing major events in reverse like President Obama’s inauguration, the first flight and the race to space, reported USA TODAY. The ad, which aired in New York, Philadelphia and D.C., garnered a mixed reaction.

According to the USA TODAY report:

“During the commercial, the narrator says, “When you reflect upon our sacrifices, our breakthroughs and yes our heartbreaks…Where did our fight come from. Our strength. Our heart. Where did our spirit first take shape?”

“When he refers to heartbreaks, footage of the 9/11 terrorist attacks appears.

“The advertisement caused quite a stir Sunday night for showing Sept. 11, 2001.
“However, some people (said) the inclusion of 9/11 footage was “shameful” and “offensive.”

Jo Straw, spokesperson for the Colonial Williamsburg Foundation, said in the days before the Super Bowl an extended online version of the advertisement was released on social media. Straw says that the ad garnered thousands of likes and positive reviews “within the hour.”

“”We understand and respect that some of the images depicted in the ad are jarring. However, the small data point of people who objected to some of the imagery in the ad does not represent the total viewership,” Straw said in a statement.”

 

We have other Super Bowl stories under Agency on the Capitol Communicator website.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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