PRSA bylaw proposal 1702, changing “PR” to “communications” in “most locations,” has touched off a furious debate on the Society’s website, reports O’Dwyer’s.  According to O’Dwyer’s:

“PRSA should be advocating on behalf of public relations,” wrote Kay Barkin, MHMR, Fort Worth. The bylaw will be voted on Oct. 7 in Boston.

“PRSA CCO Laura Kane, answering the critics, said only 13% of members have “PR” in their titles. “We selected the term communications because it is more encompassing than PR.”

““The intention of the bylaw,” she said, “was to address the importance of digital and social on the profession as it continues to evolve. What has traditionally been defined as PR is now being described as social media, digital communications, content management and influencer marketing among others.””

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