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Home » Content Marketing in a Post-Organic Era: What’s Working?

Content Marketing in a Post-Organic Era: What’s Working?

by | Sep 13, 2016

Amid the proliferation of content marketing by brands in recent years, Facebook has severely constrained the brand-produced content that it shows to its users — unless the brand pays for distribution. In 2016, most brands must consider paying Facebook for expanded distribution, or their social content will go largely unseen. This panel will delve into the new realities of content marketing in a “pay to be seen” social world. How does this paid model affect the value of content marketing? When should marketers be prepared to pay to expand the reach of their content, and when not? What other channels or social networks are still effective for organic content marketing?

A panel of marketing and communications experts from a diversity of industries and institutions will discuss this media transformation at the upcoming Mid-Atlantic Marketing Summit on September 29th in Baltimore. For more about this session and the many other sessions at this conference, visit the Mid-Atlantic Marketing Summit.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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