Amid the proliferation of content marketing by brands in recent years, Facebook has severely constrained the brand-produced content that it shows to its users — unless the brand pays for distribution. In 2016, most brands must consider paying Facebook for expanded distribution, or their social content will go largely unseen. This panel will delve into the new realities of content marketing in a “pay to be seen” social world. How does this paid model affect the value of content marketing? When should marketers be prepared to pay to expand the reach of their content, and when not? What other channels or social networks are still effective for organic content marketing?
A panel of marketing and communications experts from a diversity of industries and institutions will discuss this media transformation at the upcoming Mid-Atlantic Marketing Summit on September 29th in Baltimore. For more about this session and the many other sessions at this conference, visit the Mid-Atlantic Marketing Summit.