By Doug Simon, CEO, D S Simon Media.
Given the enormous economic uncertainty and the need for brands and non-profits to continue to communicate with the public, we’ve started this guide as a way for you to keep track of what the broadcast media is open to covering.
There are two-parts to this equation. First, what are local news outlets open to covering. We’ll be surveying them on a weekly basis and reporting the results back to you. The second aspect needs to be judged on a case by case basis. Simply, is the message you are trying to convey appropriate during this pandemic and will it benefit your organization and the public in general. Clearly, hard sell messages don’t make a lot of sense right now and you need to be educational in tone or communicating how you are making things easier for customers and importantly, your own employees.
We welcome your feedback as well as what you are hearing during your media communication.