Home » COVID-Related Editorial Layoffs at Baltimore Fishbowl; News from Bonnie Heneson Communications and Kalix Marketing

COVID-Related Editorial Layoffs at Baltimore Fishbowl; News from Bonnie Heneson Communications and Kalix Marketing

by | Jun 28, 2020

In a letter to readers, Baltimore Fishbowl Founding Editor & Publisher Susan Gerardo Dunn announced coronavirus-related layoffs of two editors who had been covering the pandemic:

“Our business model relies heavily on advertising revenue, and our advertisers have understandably cut back as their businesses have retrenched. It is the same situation facing news outlets across the country. This precipitous revenue drop has forced us to make tough decisions. Earlier this week, we took the difficult step of laying off our two editorial staff members, managing editor Brandon Weigel, pictured, and associate editor Marcus Dieterle, effective August 1, 2020.

“Both Marcus and Brandon made valuable contributions during their time at Baltimore Fishbowl, especially covering the coronavirus pandemic under trying circumstances, and we will all miss their voices. Baltimore Fishbowl will continue to publish with content from freelancers until the economy recovers. We will regroup, refocus, and chart a clear path forward.”

Prior to joining Fishbowl in 2018 Weigel worked at the City Paper for five years, first as the alt-weekly’s calendar editor and then as its blogs editor. Before the City Paper, he freelanced for The Baltimore Sun, The Urbanite, b, The Washington City Paper, and he was an editorial aide for The Washington Post’s Going Out Guide.

Dieterle, a 2018 Towson University graduate, previously served as the deputy editor and features editor at the Cecil Whig newspaper in Elkton, Md.

Bonnie Heneson Communications received a Gold Aster Award for the 2020 Directory of Physicians the agency created for Howard County General Hospital. The Directory of Physicians is a 100-page publication distributed annually to Howard County residents that BHC writes and coordinates production, listing 1,000 physicians who practice at Howard County General Hospital representing over 100 specialties and sub-specialties. “Gathering and presenting the detailed and ever-changing health provider information is challenging, but it’s important and beneficial work that we’re proud to spearhead for Howard County General Hospital,” said BHC CEO Kyri Jacobs.

Kalix Marketing added two national school clients to its roster of educational clients. The Illinois Mathematics and Science Academy (IMSA), in Aurora, Ill., and Presentation High School, in San Jose, Calif., have engaged Kalix for marketing services. IMSA is using Kalix’s admissions consulting expertise to create a more strategic enrollment management program. Presentation High School, a Catholic girls’ high school in Silicon Valley, has engaged Kalix for market research, branding and digital marketing services.

“As a national leader in independent school/educational marketing, we are very excited to help IMSA and Presentation High School,” said Jonathan Oleisky, Kalix president. “Presentation High School continues our rich tradition of working with our nation’s outstanding Catholic schools in Baltimore, Boston, Chicago, Houston, metropolitan San Francisco, suburban Washington, DC, and, now, San Jose.”

Photo by Macau Photo Agency on Unsplash

About the Author

Jeffrey Davis

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy. A three-time PRSA Maryland president, he serves as Maryland regional editor for the Capitol Communicator and is co-founder of Podville Media in D.C. where he co-hosted the "Practically Social" podcast. He began his career as a reporter at daily newspapers in Ohio, New Jersey and at the Capital Gazette in Annapolis.


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Brand Creep

He's very Loyal



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