Benjamin Bothun will be presenting at the Mid-Atlantic Marketing Summit on April 26. Bothun is Senior Director of Marketing at Impact XM, a company that crafts focused brand stories through live and digital experiential marketing. His global career started in Germany with international watches and jewelry brand THOMAS SABO. Since then he has worked on both the agency and client sides and has deployed projects across Europe, Asia and North America.


“Savvy brands connect with their audiences emotionally by approaching their live events as fully immersive brand worlds. My session will use case studies of events to demonstrate how to build your own brand world. Learn to create real emotion by creating a sense of wellbeing and belonging for attendees. From theme creation through execution, I’ll show you how to engage with all of your attendees’ senses and tie together every detail.”

Bothun’s session is one of several sessions marketers should attend to keep abreast of current and future marketing trends.

To learn more and to register visit:

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