Charles Hoehlein has been added as a connection planning supervisor at Crosby Marketing Communications, one of the country’s leading integrated marketing firms.
In this role, Hoehlein will research, analyze and negotiate advertising and marketing opportunities to create effective and efficient multi-channel media plans for a wide variety of Crosby clients, including the Social Security Administration, USDA, the Department of Health and Human Services’ Health Resources and Services Administration (HRSA), DAV, Kaiser Permanente and St. Agnes Hospital.
Hoehlein brings more than 15 years of media planning and buying expertise to Crosby. He previously served as director of media services at CSSi in Glen Burnie, Md. Prior to that, he worked at Euro RSCG Discovery and Carton Donofrio, both in Baltimore, as well as Bates USA in New York City.
“Charlie has vast experience in navigating the ever-changing media landscape,” said Pam Atkinson, vice president and director of connections planning at Crosby. “His deep expertise in planning complex national and regional programs will be an essential asset as we continue to grow.”
Crosby, a Capitol Communicator sponsor, provides integrated advertising, public relations, social media and digital marketing services through specialized practices in Healthcare, Government, and Nonprofits & Causes. The company’s mission of Inspiring Actions That Matter™ helps clients make a positive impact for individuals, families, communities and society. To learn more, visit www.crosbymarketing.com.