Crosby Marketing Communications added Suresh John as VP/Digital Strategy and Analytics. John will be Crosby’s chief digital strategist and thought leader, managing teams to develop innovative online campaigns, web destinations, mobile apps, and marketing automation solutions for clients. Through user-experience research and big data analytics, he will spearhead performance-driven programs that activate customers, influence constituent behavior, and mobilize online communities.
John brings more than 16 years of experience to Crosby. Most recently, he was VP/digital strategy and marketing at Blue Water Media, a D.C.-based digital agency. Prior to that, John served as vice president at ThinkingWave, a technology consulting firm; vice president at DVC Worldwide, a global marketing promotions agency; and senior consultant with Arthur Andersen. He has created high-profile, digital solutions for leading federal agencies, including the Departments of Defense, Veterans Affairs, Health and Human Services, Homeland Security, and Housing and Urban Development; blue-chip companies, including AT&T, Pfizer, Marriott, Procter & Gamble, and Johnson & Johnson; and renowned nonprofits, including the American Lung Association, Bill & Melinda Gates Foundation, Friends of Cancer Research, and Johns Hopkins Bloomberg School of Public Health.
“Suresh knows how to drive results across all digital platforms and channels,” said Raymond Crosby, president and CEO of Crosby, which is based in Annapolis, Md, with a D.C. office. “His deep digital experience and vision will be invaluable in ensuring that we continue to provide innovative marketing and technology solutions to our clients.”