Crosby Marketing Communications has been selected by Sheppard Pratt Health System to provide strategic marketing services to help build the awareness and impact of its growing continuum of specialized mental health services.

With programs throughout Maryland, Sheppard Pratt is the largest private, nonprofit provider of mental health services in the country, and has been ranked among the nation’s top psychiatric hospitals by U.S. News & World Report for the past 25 years. The health system offers a full range of mental health, substance use, special education and community support services to meet the needs of children, adolescents, adults and older adults.

Crosby will create and optimize communications programs to engage and generate inquiries from professional referral sources, members of the community, and families for Sheppard Pratt’s diverse and specialized treatment programs. Marketing outreach will include a heavy emphasis on search engine marketing and optimization, digital promotion and direct response advertising.

“It is an honor to work with Sheppard Pratt, which has been serving the community since 1891,” said Denise Aube, executive vice president and Healthcare Practice leader at Crosby. “With one in four adults and up to one in five children experiencing mental illness each year, this issue affects many families. We look forward to helping Sheppard Pratt tell its powerful story of healing and hope.”

Crosby, a Capitol Communicator sponsor, has a 42-year track record of success developing integrated marketing programs for healthcare organizations. The firm’s current clients include Kaiser Permanente, Saint Agnes Hospital, Social Security Administration, Veterans Health Administration and the U.S. Dept. of Health Resources and Human Services. The firm ranks #9 on O’Dwyer’s list of the nation’s largest independent healthcare PR firms.

To learn more, visit www.crosbymarketing.com.

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