Weber Shandwick has been selected as the strategic communications agency of record by the American Cancer Society, the nationwide, community-based, voluntary health organization dedicated to eliminating cancer as a major health problem. After a competitive process, the agency was chosen to support communications efforts about the Society’s cancer education and services programs. The 2015 communications work will include many key global initiatives, such as promoting research discoveries, educating people about prevention and detection guidelines for lung, colon, breast and other cancers and the Great American Smokeout. “This mission is personal for us,” said Pam Jenkins, president, Powell Tate | Weber Shandwick. “We’re passionate about cancer awareness and helping one of the most recognized charities build on a century of leadership in patient support, education, advocacy and research. Cancer is pervasive and touches so many lives. We look forward to partnering with the Society to reduce the burden of this devastating disease.”
Reservoir Communications Group, based in D.C., added Christine Harrison as managing director and Jenny Kay and Caroline Dutton as managing associates. Harrison, formerly an SVP in APCO Worldwide’s health care practice, will oversee the firm’s health care practice; Kay, formerly manager of congressional, state, and local affairs at No Labels, a non-partisan advocacy group, will work on alliance development and advocacy communications efforts; and, Dutton, formerly chief of staff at No Labels, will oversee operations for the firm, as well as work with clients.
SalientMG, based in Laurel, Md, added Joy Liuzzo, Barbara Pamplin and Tyanne Gibson. Liuzzo, formerly in Amazon’s advertising product marketing organization, now is SalientMG’s managing director. Before Amazon, she was founder/CEO of Wave Collapse, a research firm. Prior to that, she was VP at InsightExpress (now Millward Brown Digital) and, earlier in her career, she held senior product, marketing and data roles at AOL and MCI (now Verizon). Pamplin joined from Microsoft, where she led the acquisition strategy and execution for Microsoft’s Office suite of products. She also was with the Xbox marketing organization, and the Central Marketing Group, where she also served as the mobile marketing global practice lead. At SalientMG, she will lead digital and spearhead new product development. Gibson joined from ForeSee, where she was responsible for delivering actionable recommendations that impacted corporate KPIs, resource allocation and financial performance. At SalientMG, she will serve as director of research and analytics.