Mattress Recycling Council (MRC) awarded its marketing account to Alexandria-based Williams Whittle in a competitive review. MRC was formed by the International Sleep Products Association to oversee the statewide mattress recycling programs in Connecticut, Rhode Island and California. According to the agency, it has been tasked with developing “a consumer-facing brand for MRC which will be used to educate consumers in the three states about the mattress recycling program and fee. Williams Whittle will create and place public service announcements in radio, print and outdoor for MRC. They will also develop point-of-sale materials for retailers and create social media and public relations programs..
Gary Duke, an industry veteran with more than 25 years of experience in ad agency management, joined Wild Blue Yonder, Inc., as partner & chief talent officer. He will oversee the firm’s consulting and training offering to ad agencies, PR firms and other companies working in the creative services industry, according to founding partner and CEO Sheila Campbell, who previously had her own successful ad agency and started Wild Blue Yonder to provide talent development and consulting to creative companies. Duke’s first job in the ad business was with Campbell’s previous agency. Since then, the duo has worked together in various capacities over the years.
The D.C. Office of Motion Picture and Television Development (MPTD) named award-winning documentarian Judith Dwan Hallet (Judy Hallet), as its March Filmmaker of the Month. According to a release, “In honor of Women’s History Month, MPTD applauds Judy for her lifelong contribution to the local film industry.” Over a career that spans more than four decades, she produced films in 17 countries on subjects as diverse as an obscure tribe living in tree houses in a rainforest in Indonesia, to gauchos in Argentina, to biographies on Jane Goodall and Pope John Paul II. This year, she and her husband Stanley produced the documentary Tale of the Tongs, which follows the story of Catholic University architecture professor Travis Price and his students building an architectural memorial on the island of Inishturk, Ireland over nine days in 2013. The film interweaves the process of construction with profiles of people who live on the island, their culture and landscape. The film screened recently at the Woman’s National Democratic Club.