The National Association of Realtors®, America’s largest trade association, representing more than a million members involved in all aspects of the residential and commercial real estate industries, appointed global creative agency Arnold Worldwide as agency of record, effective immediately. As AOR, Arnold will lead the D.C.-based association’s integrated marketing efforts including strategy, creative, digital and brand activation.

“This is an exciting and evolving category to be involved in,” said Pam Hamlin, global president of Boston-based Arnold Worldwide. “Our mission is to demonstrate the competitive advantage a Realtor® brings to the home buying and selling process alongside new technologies. We are thrilled to have the opportunity to partner with NAR to tell this story.”

The competitive review, which began in April, included 18 agencies.