Home » Data industry veteran Ed Krug launches Zebra Data Services to address gap in B2B data services market

Data industry veteran Ed Krug launches Zebra Data Services to address gap in B2B data services market

by | Jan 22, 2024

Ed Krug, a long-time direct marketing veteran, launched Zebra Data Services, a data consultancy to fill a need that has long existed in the data services sector.

“With an increased number of businesses that sell data and data services, it is becoming more confusing for small and mid-size companies to know where to acquire exactly the right data to address their specific needs,” says Krug.

What’s more, states a release, “companies often rely on a few siloed vendors that each have their own products to sell. Taking a more holistic view across the entire data landscape and partnering with a data consultant that is working directly for your benefit can reap big rewards.

“Instead of selling a particular product, Zebra Data Services determines which resource or combination of resources should be utilized. The company also helps clients avoid common pitfalls such as violating privacy laws, which can have detrimental effects on your digital reputation, and wasting valuable marketing dollars on bad data.”

“Quality data is the north star for companies,” states Krug, “and ensuring you are working with the precise data asset is an investment in your organization.”

Krug previously was vice president of strategic services with Data Axle (formerly Infogroup) and marks a 30-plus year career in the industry having worked for several of the largest players, such as Acxiom and Anteriad. Krug served as a direct marketing consultant to Capitol Communicator on the 2023 Mid-Atlantic MarCom Summit.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Get more information by clicking on Capitol Communicator above.


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