David Fenton Sells Agency
One of the first agencies devoted to handling communications efforts for causes, nonprofit organizations, charities, foundations and activists seeking social change — a specialty that is now thriving — is being sold by its founder and longtime leader, David Fenton, to investors who are forming a holding group for agencies of that kind, reports the New York Times.
According to the Times, the agency, named Fenton is getting new leadership along with its new ownership, and David Fenton, who was chief executive, is taking a role, as chairman, To succeed Mr. Fenton as chief executive, the agency is hiring Bill Werde, who was most recently editorial director of the music trade publication Billboard.
The new owners of Fenton, which has offices in NYC, D.C. LA and SF, are Craig J. Leach and James Marcus, who are the principals of Collegium, a holding group specializing in agencies in the category known by terms like cause marketing, cause-related marketing, prosocial marketing and purpose marketing. Such agencies provide services like advertising, public relations, fund-raising, digital media, event marketing, mobile ads and social media, stated the Times.
