Home » DC-Area People on the Move: GEICO Promotes Two in Marketing and Exelon Adds Bryan Dumont as Director of Reputation Insights and Strategy

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DC-Area People on the Move: GEICO Promotes Two in Marketing and Exelon Adds Bryan Dumont as Director of Reputation Insights and Strategy

by | Feb 21, 2017

GEICO, which is based in Chevy Chase, Md, reports two promotions: Bill Brower has been named assistant vice president of marketing, and Joe Pusateri has been named marketing assistant vice president.

Brower previously served as the company’s director of advertising. He has primary responsibility for leading GEICO’s partnerships with advertising and media buying agencies and oversees all aspects of GEICO’s sports, event and outdoor marketing programs. Brower joined GEICO in 1984 as a Criterion insurance counselor before taking a research analyst position in Criterion marketing. In 1988, Criterion marketing merged with GEICO and he was promoted to media buyer. Brower served as supervisor in 1990 and two years later became GEICO’s media planner.

In 1995, he was named advertising manager and then promoted to media advertising director in 2000. In 2002, Brower was named director of advertising, overseeing the planning and placement of GEICO’s broadcast media advertising, which includes network TV, national radio, all spot market TV and radio, and regional and local cable networks.

In 2012, Brower received Advertising Age’s Media Maven Award in recognition of his professional accomplishments and media expertise. Brower holds a bachelor’s degree in marketing from American University in Washington, D.C.

Joe Pusateri has been named marketing assistant vice president for GEICO. Pusateri previously served as a GEICO marketing director with responsibilities for auto planning, and research as well as the advertising for GEICO’s motorcycle, RV and boat divisions and the GEICO Insurance Agency.

In his new role, Pusateri will also lead GEICO’s retention marketing division, with duties including research, analysis, reporting, marketing and implementation of procedures that encourage customers to continue using GEICO for all of their insurance needs.

Pusateri began his career at GEICO in 2003 as a planning and research analyst in the controllers department. He worked his way up through the analyst ranks before joining the marketing department as a planning manager in 2007. One year later, he was named planning and research manager and then promoted to senior manager in 2010.

In 2013, Pusateri then also oversaw marketing responsibilities for the GEICO Insurance Agency, military and federal marketing programs before assuming the role of marketing director later in the same year. Pusateri holds a bachelor’s degree in finance from Penn State University in State College, Pa.

Energy provider Exelon announced that Bryan Dumont has been appointed director of Reputation Insights and Strategy.  In this newly-created role, Dumont will help the company develop a best-in-class business intelligence system that will measure and monitor opportunities and risks and advise on strategies to protect and enhance reputation. Dumont joined Exelon from leading global corporate advisory firm Brunswick Group, where he was a partner in the firm’s London office. Prior to Brunswick, he was the president of APCO Insight for DC-based global strategic communications firm APCO Worldwide.

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