Advertising

DC-Based Blue Advertising Divests from Edelman; Edelman’s Relationship with API is Set to End, Reports the Holmes Report

Guest ColumnistFebruary 20, 20151 min read

Edelman’s relationship with the DC-based American Petroleum Institute (API) is set to end, reports the Holmes Report.

“The world’s largest PR firm has been working for the powerful oil industry lobby for almost a decade, although it is understood that the relationship has scaled back over the past year”, continued the Holmes item.

“Much of the work, which has included a lucrative paid media component, has been handled by Edelman’s Blue Advertising subsidiary, with Edelman’s DC operation not thought to have supported API’s public affairs efforts for more than a year.

“It is understood that (DC-based) Blue Advertising — a $2m business — will divest from Edelman under the leadership of long-term president Bob McKernan, and continue to handle the API’s advertising,” stated the report.

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