fbpx

Home » DC-Based Blue Advertising Divests from Edelman; Edelman’s Relationship with API is Set to End, Reports the Holmes Report

Capitol Communicator has a report that PR giant Edelman plans to “part ways" with clients that don’t adhere to its new EGS guidelines.

DC-Based Blue Advertising Divests from Edelman; Edelman’s Relationship with API is Set to End, Reports the Holmes Report

by | Feb 20, 2015

Edelman’s relationship with the DC-based American Petroleum Institute (API) is set to end, reports the Holmes Report.

“The world’s largest PR firm has been working for the powerful oil industry lobby for almost a decade, although it is understood that the relationship has scaled back over the past year”, continued the Holmes item.

“Much of the work, which has included a lucrative paid media 
component, has been handled by Edelman’s Blue Advertising subsidiary, with Edelman’s DC operation not thought to have supported API’s public affairs efforts for more than a year.

“It is understood that (DC-based) Blue Advertising — a $2m business — will divest from Edelman under the leadership of long-term president Bob McKernan, and continue to handle the API’s advertising,” stated the report.

About the Author

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

0 Comments

Submit a Comment

Your email address will not be published.

Sponsors

Brand Creep

What’s our differentiator?

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

SEARCH FOR ADVERTISING, MARKETING & PR AGENCIES, PROFESSIONALS AND SERVICES

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.
CHOOSE AN AGENCY OR INDIVIDUAL DIRECTORY OR COMPREHENSIVE PROFILE PLAN.

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.CHOOSE AGENCY SELECT
TO REQUEST MORE INFORMATION & STREAMLINE RFPs

Find out more  Powered by COMMUNICATIONSMATCHTM