DC Metro, wanting to expand its digital advertising and income, has issued requests for proposals for digital ads that would track transit riders and collect data from their phones. Digital ad sales nearly doubled to $9.5 million after Metro installed static advertising screens in 2016 in Metro stations and on busses. Now, Metro is looking to take the next step with interactive ads by upgrading to high-tech screens with WiFi and Bluetooth sensors. “Respondents should propose opportunities to monetize the data collected from the devices, technologies and programs developed under the contract,” the request reads. Read more

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