DC Streetcar Promoted Through $221,000 Ad Campaign Urging Washingtonians to “Join the Party”

“The DC Streetcar has actually exceeded its initial ridership expectations. Before its February launch, officials predicted it would carry between 1,500 and 2,000 passengers each day; it’s since logged an average ridership of 2,400 weekday trips from March to May, reports Washingtonian magazine.

The Washingtonian article, in part, added:

“Now, the District Department of Transportation is trying to build on the early, if mild, success with a new advertising effort aimed at convincing more Washingtonians to “join the party.” The $221,000 radio campaign, which was first reported by WJLA, is being broadcast on stations throughout the city, urging listeners to try out the modern trolley. There’s even a catchy jingle.

“The tune’s lyrics, though, are less than imaginative: “Streetcar, Streetcar, cruising along. Streetcar, Streetcar, singing a song.””

The radio campaign is the first of slew of promotions coming from the DC Streetcar, which has a $1.7 million marketing budget for the rest of the year.

The “catchy jingle” is included in the Washingtonian story.