The “Promotions” course in the University of Virginia’s McIntire School of Commerce, taught by marketing professor  Carrie Heilman, capped a memorable academic year with a second-place finish at the American Advertising Federation’s National Student Advertising Competition Finals, held June 7 to 9 in Chicago.

Besting more than 150 schools to advance past the district and semifinal rounds, the UVA team joined seven other institutions at nationals on the strength of its successful “Tart Takeover” campaign for cranberry juice maker Ocean Spray. Judged by two company executives, along with representatives from advertising agencies Energy BBDO, Leo Burnett and Digitas, Heilman’s group received the highest score for its presentation, but Syracuse University earned the top spot overall by a slim two points.  More here.

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