Design Army’s latest ad for Saucony, LACE ‘EM OR CHASE ‘EM, celebrates the launch of the Endorphin Pro 3—a shoe that’s all about a faster you. In this fast-paced film, a runner races his own reflection from the Brooklyn Bridge to downtown NYC—because where better to capture FAST than the city that doesn’t sleep! The reflection, wearing the Endorphin Pro 3, naturally wins. BUT when the runner wakes the following day, it’s his turn to lace ‘em—leaving his reflection in the dust. In other words, you can wear the Saucony Endorphin Pro 3…or chase whoever does.
The full campaign was on show during Paris Fashion Week in Paris metro stations, retailer displays, plus at Design’s Army’s Saucony House of Speed a pop-up gallery splashed in HOT PINK and punchy animated type, immersive treadmill space, and interactive living room inspired by the endorphin-boosting benefits of slowing down—or speeding up.
Design Army is a founding supporter of Capitol Communicator