fbpx

Home » Did You Miss These Items of Interest?

Did You Miss These Items of Interest?

by | Mar 4, 2016

We all get busy and sometimes important items pass us by. Carousel30 , a Capitol Communicator sponsor, is collecting important stories for communicators that you may have missed while crunching on a deadline or involved in other activities and here are updates you may have missed:

What’s Your Reaction?

Facebook updated their infamous “Like” button. Don’t worry, the “Like” button didn’t go away, but it now has five additional features behind it called Facebook Reactions, providing users with more empathetic expressions towards posts. Facebook Reactions provide a wider range of expressions instead of dedicating all emotions to just one button. To use the Reaction button, simply click and hold the “Like” button to choose your emotion. Facebook will show the top-three emotions for each post, but you can see an even more detailed breakdown of how many people had a certain reaction by hovering over the emoji. For advertisers, Reactions enable a better understanding of how customers really feel, eliminating much of an advertiser’s guesswork. Furthermore, it will give content marketers the ability to understand their audience and give them more of what they would like to see. Do you Like it or Love it?

Twitter’s New Timeline: Just in Time?

Twitter has been making a lot of changes lately, most recently with their timeline. Earlier reports stated that they may launch a timeline similar to Facebook, leaving their signature reverse-chronological format in favor of highlighting more interesting or relevant tweets. Needless to say, many Twitter users were not happy about the proposed change, causing a trending #RIPTwitter in the UK. Although this massive update is optional (for now), advertisers are skeptical even with Twitter’s new premium advertising offer plans. Why is Twitter making so many major changes, you ask? Twitter’s stock hit an all-time low a few weeks ago and they’re really due for a saving.

What’s New with Google?

Google made a few big changes in the past few weeks, starting with the launch of AMP listings in mobile search results. Check your mobile browser to see if you’re seeing Accelerated Mobile Pages (AMP). If you’re not, there’s ways to get around that! Moving on from mobile to desktop, Google also announced it will be completely shutting down its compare products feature by the end of March due to under-performance. Google has also made a big change with its paid search layout. Say goodbye to the right-hand sidebar (gutter) ad space. Soon, you’ll only be able to see 1-4 ads above the fold (and find more ads at the bottom of your search scroll). Apparently, Google has been planning for this layout update for a while, but the real question is, what impact will these changes have on you?

 

About the Author

Greg Kihlström

Greg is an award-winning digital strategist, creative director, author and speaker. He is currently SVP Digital at Yes& (a Capitol Communicator Sponsor) as of Fall 2017 when Carousel30, the agency he founded, was acquired. He has worked with brands such as AARP, AOL, Booz Allen Hamilton, Choice Hotels, GEICO, Howard University, Marriott, MTV, The Nature Conservancy, Porsche, Toyota, United Nations and others. His work has won awards from the ADDYs, Webbys and others, been featured in books by HarperCollins and Rockport Press, publications such as Advertising Age, Communication Arts, Web Designer and Website magazine. He currently serve as VP of the American Advertising Federation (AAF) District 2, and as a Board Member of the Virginia Tech Pamplin College of Business Marketing Industry Mentoring Board (MIMB). He is Past President of AAF DC, and served on the National Board of AAF, Board of Trustees of the Trust for the George Washington Memorial Parkway, the Board of AIGA DC, and the Trust for the National Mall's National Advisory Board.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Sponsors

Brand Creep

What if we use an asterisk?

SEARCH FOR ADVERTISING, MARKETING & PR AGENCIES, PROFESSIONALS AND SERVICES

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.
CHOOSE AN AGENCY OR INDIVIDUAL DIRECTORY OR COMPREHENSIVE PROFILE PLAN.

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.CHOOSE AGENCY SELECT
TO REQUEST MORE INFORMATION & STREAMLINE RFPs

Find out more  Powered by COMMUNICATIONSMATCHTM

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

Events

 

SUBSCRIBE