We all get busy and sometimes important items pass us by. Carousel30 , a Capitol Communicator sponsor, is collecting important stories for communicators that you may have missed while crunching on a deadline or involved in other activities and here are updates you may have missed:
What’s Your Reaction?
Facebook updated their infamous “Like” button. Don’t worry, the “Like” button didn’t go away, but it now has five additional features behind it called Facebook Reactions, providing users with more empathetic expressions towards posts. Facebook Reactions provide a wider range of expressions instead of dedicating all emotions to just one button. To use the Reaction button, simply click and hold the “Like” button to choose your emotion. Facebook will show the top-three emotions for each post, but you can see an even more detailed breakdown of how many people had a certain reaction by hovering over the emoji. For advertisers, Reactions enable a better understanding of how customers really feel, eliminating much of an advertiser’s guesswork. Furthermore, it will give content marketers the ability to understand their audience and give them more of what they would like to see. Do you Like it or Love it?
Twitter’s New Timeline: Just in Time?
Twitter has been making a lot of changes lately, most recently with their timeline. Earlier reports stated that they may launch a timeline similar to Facebook, leaving their signature reverse-chronological format in favor of highlighting more interesting or relevant tweets. Needless to say, many Twitter users were not happy about the proposed change, causing a trending #RIPTwitter in the UK. Although this massive update is optional (for now), advertisers are skeptical even with Twitter’s new premium advertising offer plans. Why is Twitter making so many major changes, you ask? Twitter’s stock hit an all-time low a few weeks ago and they’re really due for a saving.
What’s New with Google?
Google made a few big changes in the past few weeks, starting with the launch of AMP listings in mobile search results. Check your mobile browser to see if you’re seeing Accelerated Mobile Pages (AMP). If you’re not, there’s ways to get around that! Moving on from mobile to desktop, Google also announced it will be completely shutting down its compare products feature by the end of March due to under-performance. Google has also made a big change with its paid search layout. Say goodbye to the right-hand sidebar (gutter) ad space. Soon, you’ll only be able to see 1-4 ads above the fold (and find more ads at the bottom of your search scroll). Apparently, Google has been planning for this layout update for a while, but the real question is, what impact will these changes have on you?