Digital Media to Surpass TV Ad Sales Worldwide in Coming Years

Global television ad sales are expected to fall slightly this year, decreasing for the first time ever, aside from a recession year, according to the Interpublic Group’s Magna Global, and reported by the New York Times.

TV will account for 38.4 percent of the $503 billion global ad market this year and will drop to 38 percent of the market in 2016, according to the forecast, continued the Times story, which also stated that, “In the meantime, digital media will continue its meteoric rise. Digital ad spending will grow 17.2 percent this year, to nearly $160 billion, and 13.5 percent in 2016, and is expected to overtake TV as the biggest advertising category by the end of 2017, the forecast says.

“Publicis Groupe’s ZenithOptimedia expects digital media to pass TV in 2018.”