Quintly, a social media analytics company, recently released a report analyzing 20 top profiles on the performance and impact of Reels. Instagram’s Reels was introduced around this time two years ago. They are short videos in a vertical format (90 seconds maximum) that creators can record, edit and add effects to their videos in the Instagram app.  Reels have become a popular social media app for audiences following trends, participating in niche communities and discovering new ideas According to a 2022 announcement from Meta, Reels now account for 20% of all activity on Instagram.

The 20 profiles they analyzed are:

1. @natgeo – 232M
2. @nike – 228M
3. @realmadrid – 121M
4. @fcbarcelona – 109M
5. @victoriassecret – 73M
6. @nba – 68.9M
7. @marvel – 65.3M
8. @zara – 51.8M
9. @chanelofficial – 51.3M
10. @hudabeauty – 50.6M
11. @gucci – 48.7M
12. @louisvuitton – 48.5M
13. @dior – 41.2M
14. @mercedesbenz – 35.6M
15. @bmw – 33.5M
16. @lamborghini – 32M
17. @netflix – 30.6M
18. @prada – 29.9M
19. @kyliecosmetics – 25.9M
20. @maccosmetics – 24.5M

The key takeaways are:

• Brands post more Instagram Reels on average than other Post Types

• The highest number of Reels are shared on Fridays

• Reels get more likes on average

• Reels receive more comments on average

• Interaction Rate is decreasing across all Post Types

• Hashtags don’t necessarily lead to higher engagement with Reels

• Reels get the most interactions at 2:00 pm CEST

• Beauty and fashion brands still prioritize Images – but Reels are catching up

• Cars brands are slower to adopt Reels

• Instagram Reels are on the rise

For the full report visit: https://www.quintly.com/instagram-reels-report