Media
Do Instagram Reels perform better?
Quintly, a social media analytics company, released a report analyzing 20 top profiles on the performance and impact of Reels. Instagram’s Reels was introduced around this time two years ago. They are short videos in a vertical format (90 seconds maximum) that creators can record, edit and add effects to their videos in the Instagram app. Reels have become a popular social media app for audiences following trends, participating in niche communities and discovering new ideas According to a 2022 announcement from Meta, Reels now account for 20% of all activity on Instagram.
The 20 profiles they analyzed are:
- @natgeo – 232M
- @nike – 228M
- @realmadrid – 121M
- @fcbarcelona – 109M
- @victoriassecret – 73M
- @nba – 68.9M
- @marvel – 65.3M
- @zara – 51.8M
- @chanelofficial – 51.3M
- @hudabeauty – 50.6M
- @gucci – 48.7M
- @louisvuitton – 48.5M
- @dior – 41.2M
- @mercedesbenz – 35.6M
- @bmw – 33.5M
- @lamborghini – 32M
- @netflix – 30.6M
- @prada – 29.9M
- @kyliecosmetics – 25.9M
- @maccosmetics – 24.5M
The key takeaways are:
Instagram Reels are on the rise
Cars brands are slower to adopt Reels
Beauty and fashion brands still prioritize Images – but Reels are catching up
Reels get the most interactions at 2:00 pm CEST
Hashtags don’t necessarily lead to higher engagement with Reels
Interaction Rate is decreasing across all Post Types
Reels receive more comments on average
Reels get more likes on average
The highest number of Reels are shared on Fridays
Brands post more Instagram Reels on average than other Post Types
For the full report visit: https://www.quintly.com/instagram-reels-report
