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Do Instagram Reels perform better?

by | Aug 5, 2022

Quintly, a social media analytics company, recently released a report analyzing 20 top profiles on the performance and impact of Reels. Instagram’s Reels was introduced around this time two years ago. They are short videos in a vertical format (90 seconds maximum) that creators can record, edit and add effects to their videos in the Instagram app.  Reels have become a popular social media app for audiences following trends, participating in niche communities and discovering new ideas According to a 2022 announcement from Meta, Reels now account for 20% of all activity on Instagram.

The 20 profiles they analyzed are:

  1. @natgeo – 232M
  2. @nike – 228M
  3. @realmadrid – 121M
  4. @fcbarcelona – 109M
  5. @victoriassecret – 73M
  6. @nba – 68.9M
  7. @marvel – 65.3M
  8. @zara – 51.8M
  9. @chanelofficial – 51.3M
  10. @hudabeauty – 50.6M
  11. @gucci – 48.7M
  12. @louisvuitton – 48.5M
  13. @dior – 41.2M
  14. @mercedesbenz – 35.6M
  15. @bmw – 33.5M
  16. @lamborghini – 32M
  17. @netflix – 30.6M
  18. @prada – 29.9M
  19. @kyliecosmetics – 25.9M
  20. @maccosmetics – 24.5M

The key takeaways are:

  • Brands post more Instagram Reels on average than other Post Types

  • The highest number of Reels are shared on Fridays

  • Reels get more likes on average

  • Reels receive more comments on average

  • Interaction Rate is decreasing across all Post Types

  • Hashtags don’t necessarily lead to higher engagement with Reels

  • Reels get the most interactions at 2:00 pm CEST

  • Beauty and fashion brands still prioritize Images – but Reels are catching up

  • Cars brands are slower to adopt Reels

  • Instagram Reels are on the rise

For the full report visit: https://www.quintly.com/instagram-reels-report

 

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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