Dow Jones, publisher of The Wall Street Journal, Barron’s, MarketWatch and more, is undertaking a full agency review across its consumer brands and its suite of B2B products, including Factiva and Risk & Compliance. Dow Jones will be commencing the detailed review from March 2023.
Following the appointment of Sherry Weiss as Chief Marketing Officer, Dow Jones is announcing a business-wide review of its marketing requirements and services as part of a transformation journey to improve marketing effectiveness for the business. According to a release, the process has included “a restructure of the internal marketing functions across Dow Jones, which has centralized the company’s operations to improve consistency and efficiency.” The process also follows the appointments of Alexander Dousie, SVP Head of Brand and Greg Ragon, SVP Performance Marketing.
“We are on a mission to connect our customers to the best of Dow Jones — our trusted journalism, data and analysis,” said Weiss. “To deliver on this mission, we must maximize the effectiveness of our marketing investments. Following significant advancements in strategy, operating model and our audience and marketing technology, now is the right time for the business to conduct a review of Dow Jones’s internal and external services to ensure they are fit-for-purpose for the future.”
Weiss will be leading the transformation of marketing services with Almar Latour, CEO of Dow Jones and Publisher of The Wall Street Journal.
The transformation project will include a full review of Dow Jones’s external agency partners and in-house agency capabilities, covering Creative Services, Production and Media across all Dow Jones brands.
PHOTO: Dow Jones/NYC