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Home » Eternal PR Wisdom from Baltimore Spokesman Bill Toohey

Eternal PR Wisdom from Baltimore Spokesman Bill Toohey

by | Feb 21, 2016

The family of longtime and beloved Baltimore County Police Spokesman William “Bill” Toohey shared a photo on Facebook of the headstone displaying “Bill’s Basics.”

Etched in stone for eternity, the media relations tips from decades in high-profile PR roles are as follows:

Talk for 30 second and shut-up.
If you don’t say it, they can’t print it…usually.
Tough questions are not the problem. Stupid ones are.
We’re not wrong – you just don’t know the whole story.
Better to eat a little crow now, than choke on a lot of lies later.

Toohey died on March 26, 2015, at age 69 following the discovery of late-stage intravascular lymphoma. See Capitol Communicator’s previous story for more information about the life of the “Gentleman Communicator.”

 

 

(Stay current with items of interest to communicators at Capitol Communicator, www.capitolcommunicator.com.)

About the Author

Jeffrey Davis

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy. A three-time PRSA Maryland president, he serves as Maryland regional editor for the Capitol Communicator and is co-founder of Podville Media in D.C. where he co-hosted the "Practically Social" podcast. Jeff is the regional representative of the national Public Relations Consultants Group (PRCG). He began his career as a reporter at daily newspapers in Ohio, New Jersey and at the Capital Gazette in Annapolis.

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