Execs from Publicis, E.W. Scripps, Hudson MX to Discuss Automation and Spot TV at LOCAL IMPACT DC, May 10
Examine the multi-billion-dollar local advertising market at LOCAL IMPACT D.C. hosted by BIA Advisory Services on May 10 at the NAB Headquarters in Washington D.C.
This half-day program is a “roll up your sleeves” event for broadcasters, publishers and digital media and agency executives whose sole aim is targeting advertisers and consumers in local markets.
Session Highlight: Automation Comes to Spot TV, Kicking and Screaming
Frank Friedman, president of Publicis Media Exchange, is a major thought leader and influencer working to encourage automation in buying spot TV. He has trail-blazed an effort to use an automated buying system to buy hundreds of TV stations in the top 60 markets. The effort bridged across major players including WideOrbit, Katz and Cox rep firms.
Friedman is headlining a panel of buyers and sellers at LOCAL IMPACT DC to share insights, talk about lessons learned, and explain how to make local television more competitive with digital media. Joining Friedman will be E. W. Scripps’ execs Michelle Campell, senior director, national sales and Nicole Meade, programmatic account director and from Hudson MX, Will Batson, VP/director of sales.
Other Topics on the Agenda
LOCAL IMPACT DC will explore the trends and technologies driving cross platform media investment and consumer engagement in today’s socially-driven, mobile, political landscape.
Registration
Registration includes lunch, a reception and a Vertical Ad View report of your choice. Group pricing is available by contacting Cindy Verrill. Early bird pricing of $189 ends May 1.
