Facebook ad rates in 2021 have increased 30% over 2020 levels, according to an analysis by performance marketing agency Aisle Rocket, reports MediaPost.
The analysis, reports MediaPost, is based on data as of mid-March, showing “average CPMs (or cost-per-thousand) are averaging around $8, which is about 60% higher than the $5 average they bottomed out at in March 2020, following the COVID-19 lockdowns in the U.S.
“Aisle Rocket said that $8 CPM is also “roughly equal to pre-pandemic levels despite the ongoing emergency.”
“In fact, the agency said its models indicate that average Facebook CPMs “might hit $11 by late summer and mid-teens by November of 2021.”
“One reason for the Facebook ad price inflation has been increased demand from ecommerce brands, which the agency said “have flourished during the pandemic.””