Facebook ad rates in 2021 have increased 30% over 2020 levels, according to an analysis by performance marketing agency Aisle Rocket, reports MediaPost.

The analysis, reports MediaPost, is based on data as of mid-March, showing “average CPMs (or cost-per-thousand) are averaging around $8, which is about 60% higher than the $5 average they bottomed out at in March 2020, following the COVID-19 lockdowns in the U.S.

“Aisle Rocket said that $8 CPM is also “roughly equal to pre-pandemic levels despite the ongoing emergency.”

“In fact, the agency said its models indicate that average Facebook CPMs “might hit $11 by late summer and mid-teens by November of 2021.”

“One reason for the Facebook ad price inflation has been increased demand from ecommerce brands, which the agency said “have flourished during the pandemic.””

More here.

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