Facebook is losing young users at an even faster clip to Snapchat than previously forecast, according to new research from eMarketer, reports USA TODAY, which added that less than half of U.S. Internet users ages 12 to 17 “will use Facebook this year for the first time, the research firm says.
“And the giant social network can no longer count on Instagram to help retain that younger audience, according to eMarketer.
“Facebook will lose 2 million users under 25 this year, eMarketer estimates. Not all of those users are migrating to Instagram, also owned by Facebook.
“Instagram will add 1.6 million users in that age group while Snapchat will add 1.9 million users, according to eMarketer. The research firm, which bases its analysis on survey and traffic data from research firms and regulatory agencies, Facebook press releases, historical trends, Internet and mobile trends and other factors, says Snapchat will continue to have more users ages 12 to 24 than Instagram.”
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