Facebook redesign focuses on Gen Z and making the platform feel more like Instagram
Meta is in the process of revamping its original social platform, announcing a Facebook redesign aimed at promoting popular features among younger users, such as Marketplace and Reels, reports MediaPost.
MediaPost states: “Although it is the most-used social media platform in the world, touting 3 billion users globally, usage has remained somewhat flat in key markets like the United States, and American teens’ engagement in the app has plummeted over the past decade, according to Pew Research Center.
“With Meta’s investment priorities changing — having recently planned to cut 30% of its metaverse Reality Labs budget — the company is undergoing its largest app revamp in years, attempting to “help cut through the clutter” and make the app easier to use, according to a Meta blog post.”
In addition, “Marketplace — used by one in four young adult daily active Facebook users across North America — will soon be moved from the “More” option and placed “front-and-center” in the tab bar alongside the Reels, Friends, and Profile hubs, making it more accessible upon opening the app.”
One online report stated that “Facebook redesigns and feature updates heavily focus on making the platform feel more like Instagram, emphasizing visual content (Reels, cleaner photo grids), friend interactions (bubbles), simpler navigation, and discovery, borrowing from Instagram’s simpler, visual-first approach to compete with TikTok and re-engage younger users, moving away from the cluttered, text-heavy feed.”
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