Although new consumer data privacy rules are now in force — the European GDPR (General Data Protection Regulation) rules and Consumer Privacy Act in California — few consumers know what this means for them, reports MediaPost, which added that this is “especially true when it comes to their smart TVs.

“In a study of 36,000 consumers, Ace Metrix, a TV and digital video analytics company, says only 13% of people being tracked actually knew they were being monitored and recalled agreeing to the terms of service for their smart TV software.

“Almost 50% were unsure whether their TV provider and/or DVR device collects data — although 62% of them had TVs connected to the internet.

“In addition, 75% had no idea how they gave consent in the first place, with percentages at 88% for Gen Xers and 95% for baby boomers.”

More here.

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