Firm Behind Las Vegas Slogan “What Happens Here, Stays Here” to Lead Branding for New MGM National Harbor Resort

The firm behind the Las Vegas slogan “What Happens Here, Stays Here” has been brought in to lead branding strategy for the yet-to-open MGM National Harbor, a $1.3 billion resort at National Harbor in Prince George’s County, Maryland, reports Washington Business Journal.

The WBJ report stated that “MGM Resorts International has tapped D.C.-based R&R Resources+, a certified minority-owned business, and Las Vegas-based R&R Partners to lead brand development and marketing efforts for MGM National Harbor. R&R Resources+, led by former Nevada Rep. Steven Horsford, will focus on diversity marketing, corporate social responsibility, workforce strategy, public relations and social media. The Las Vegas-based R&R Partners, MGM’s media agency of record, will help to craft a travel and tourism marketing blueprint for the mega resort overlooking the Potomac River.”