Gallaudet University students create global sign name for Coca-Cola

Gallaudet University, the D.C.-based institution for deaf and hard-of-hearing students, announced that a group of university students created and presented The Coca-Cola Company with its own global corporate sign name.

According to a release: “The new name sign debuts with a reimagining of Coca-Cola’s iconic 1971 “Hilltop” ad, filmed in American Sign Language with students, faculty and alumni on Gallaudet’s Washington, D.C., campus.

“Backed by research and input from the university and broader deaf communities, a cohort of Gallaudet students developed the corporate name sign and gifted it today in honor of Coca-Cola’s 139th birthday.”

The Coca-Cola Company’s new global sign name, developed over the past year through Gallaudet’s student-led Communications and Marketing Lab, continues the release, “visually represents the iconic soft drink in American Sign Language (ASL), reinforcing the Company’s commitment to inclusion and accessibility, and its connection with the global deaf and hard-of- hearing community.”

The visual expression signs out the letters “C-O-K-E” in ASL with an added rhythmic hand motion representing the brand’s signature dynamic ribbon, states the release.

More here.